Question 1

Why did you choose the name Joey?

Accepted Answer

Our company is proudly Australian. In Australia, baby kangaroos and koalas are called Joeys. The image of a Joey poking its head out of its mother's pouch reminds us of our kids beginning their own journeys in life, and their online worlds.

Question 2

How does the Joey app work?

Accepted Answer

Joey helps parents gain insights into their children's digital interactions while respecting their privacy and independence. Joey is not spyware that can be disabled. We work via mutual consent between child and parent, like antivirus software helping kids feel safe online.

Question 3

What messaging platforms and apps does Joey monitor?

Accepted Answer

Currently Available: Apple iMessages, Google search, YouTube, Snapchat. Coming Soon: WhatsApp, Discord, Google Messages

Question 4

How is Joey different to other online safety solutions?

Accepted Answer

Joey is an online monitoring tool which uses AI to scan your child's online activity and alert you when a Yellow or Red Flag is identified. Unlike traditional parental controls, Joey doesn't limit your child's presence.

Question 5

How does privacy and security of data work with Joey?

Accepted Answer

Joey is operated by Laneway Analytics under ISO/IEC 27001:2022, so every control is audited by BSI each year. Data is encrypted in transit and at rest, stored on AWS in Australia, and access is limited to the smallest number of vetted team members required to help families.

Question 6

How can I verify Joey's ISO/IEC 27001 certificate?

Accepted Answer

Visit the BSI client directory and search for Laneway Analytics or certificate number IS 728964, or use the direct listing at https://www.bsigroup.com/en-GB/products-and-services/assessment-and-certification/validation-and-verification/client-directory-profile/LANEWA-0047771987-000 to see Joey's ISO/IEC 27001:2022 status.

Question 7

How often is Joey's security tested by third parties?

Accepted Answer

Laneway Analytics brings in independent security testers at least once a year or whenever we ship major updates, and BSI performs an ISO/IEC 27001 surveillance audit annually to double-check every control.

Question 8

Where is my family's Joey data stored?

Accepted Answer

All Joey information stays on Amazon Web Services data centres. Backups, monitoring, and disaster recovery replicas remain in-region.

Question 9

Is Joey compliant with GDPR requirements for EU or UK families?

Accepted Answer

Yes. We uphold GDPR principles with parental consent, data minimisation, export and deletion workflows, and ISO/IEC 27001 controls that keep personal information protected even while hosting in Australia.

Question 10

Is safety monitoring like spying on your kids? What about kids' rights to privacy?

Accepted Answer

Joey is not spyware. We seek to strike a balance by not giving parents access to all their child's messages. Instead, we raise Yellow and Red Flags for potentially dangerous concerns while giving the child privacy.

Question 11

How much does Joey cost to use?

Accepted Answer

Joey Basic is completely free - $0/month with no credit card needed. It monitors Apple iMessages with AI Smart Alerts for suspicious contacts, bullying, and emotional distress. Upgrade to Joey Plus for $8/month to monitor iMessages, YouTube, Snapchat & Google Search with AI-powered insights across multiple children and priority support.

Question 12

Which countries does Joey support?

Accepted Answer

Joey is built for families in Australia, New Zealand, the United States, Canada and the United Kingdom, and works anywhere your child has an iPhone and an internet connection.

Question 13

What age range is Joey best for?

Accepted Answer

Joey is tuned for kids around 9–15 years old—the first-iPhone years where independence grows quickly but kids still need strong guardrails and support.

Question 14

Can Joey replace talking with my child about online safety?

Accepted Answer

No. Joey is designed to start better conversations, not replace them. Smart Alerts and reports give you the information you need; the most important safety tool is still the relationship you have with your child.

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